Ecommerce Business Know-How Developing informative websites is totally different from building eCommerce stores. There are business decisions that need to be made along the road. What is the client’s preferred payment gateway? Does he prefer to use credit cards or pay cash on delivery? What is their digital marketing strategy? Do you need to set up additional third party apps? Do they know how to set up conversion optimization testing, which is critical for ecommerce business growth. A web developer can influence and help the business to be an online success. Therefore, they should have a thorough knowledge of how eCommerce works. They should also suggest web dev steps and strategies as necessary.