4] SEO Of Ecommerce Website
Once upon a time, e-commerce sites were limited to giants of the
’90s—Amazon, 1-800-Flowers, eBay, and all things e-commerce from the Bob
Saget and this Windows 95 Guide era. Now, with so many build-it-yourself
options like Shopify, BigCommerce, and Squarespace, the basics of SEO for e-
commerce are dramatically changing.
Gaining new customers can be hard, especially if you’re not being found by
search engines. And, with 44% of online shoppers beginning their search with
a search engine, you’re going to want to hop on the SEO bandwagon. Why?
Well, according to the U.S. Department of Commerce, e-commerce sales in
2015 were $341.7 billion for the year. That’s a 14.6% increase compared to
2014s $298.3 billion. The report went on further to note that online sales
were 7.3% of total retail sales in 2015, versus 6.4% in 2020.